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Production
In my most recent role as Senior Producer at Ten Thousand, I lead the ideation, management, and execution of all product, athlete, and brand photoshoots. Through managing the content production process from end-to-end, I have a deep understanding of how to satisfy marketing needs through visuals, and deliver all core assets (still and video brand, product, eCommerce, collaboration, and ad-specific content) ahead of deadlines.
I executed all photo and video shoots by communicating look/feel and shot lists to key stakeholders, confirming shot lists were followed and all deliverables were captured, coordinating samples, developing call sheets, overseeing all logistical needs and creating an efficient flow of assets from creators to our internal systems..
I vetted and managed a network of trusted photographers and videographers to pair with athletes/models across the country and managed all communication between talent, creators, and photoshoot venues. I also ensured all projects were completed on time or in advance of deadlines, and within budget, while facilitating on-time payments for all invoices.
PHOTO PRODUCTION
MULTI-MODALITY
Ten Thousand product offerings covered any and all athletic modalities, from CrossFit, to running, to Olympic lifting, to swimming and more. The following are a selection of assets that encompassed product photography across these various modalities. Scroll to see more.
CINEMATIC
The following are a selection of assets that captured product story through what we at Ten Thousand referred to as "cinematic" style––focusing less on product detail and more on more on brand emphasis through visual storytelling. These assets below feature products such as the Tactical Pant, Far Collection, Set Short, Foundation Short, and Sherpa Jacket. Scroll through the gallery for more.
TACTICAL
The following are a selection of assets from Tactical-specific photoshoots. At Ten Thousand, we had a variety of pieces that comprised a Tactical Line, a line of apparel developed and tested by members in the Special Operations Forces. Models for this collection were all men with tactical experience.
VIDEO Production
Ten Thousand
Video was an extremely vital component of all productions at Ten Thousand and was incorporated into all photoshoots. I directed photographers to capture video clips, or paired photographers with videographers to capture still and video assets simultaneously.
All creators were asked to deliver video clips in the form of a highlight scrub to then be cut in-house for marketing collateral and paid social ads.
DEMO REEL
