My name is Isabel Seidel, but you can call me Izzy.

I am an NYC-based freelance producer with experience in retail, e-commerce, fashion, and fitness. I have experience as an in-house photoshoot producer, social media creator, and marketer, as well as a digital content creator, community advocate, and TikTok and Instagram creator. I collaborate with brands of all sizes, in the fashion, fitness, wellness, and lifestyle space to create original and engaging visual content and IRL experiences.

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As a graduate of Northwestern's Kellogg School of Management and Medill School of Journalism, I honed my skills in marketing, brand strategy, editorial writing, and digital media, and harnessed these skills as an in-house producer for athletic apparel brands, producing marketing collateral for product launches, brand awareness, and seasonal campaigns.

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Previously at Peloton, I worked to evolve creative social output, monitoring trends and reacting in real time to produce content across brand channels. I owned social video production from concept to delivery, and worked with both the Creative and Social teams to supplement integrated marketing campaigns from a social lens. A large part of my role included iterating on social content as needed in order to support paid digital and organic marketing campaigns, while also navigating a company-wide re-brand. Additionally, I helped develop workflows and processes around all aspects of social content production to scale efficiently. 
 

At Ten Thousand, a mens-specific athletic apparel brand, I managed the end-to-end process of visual content production, understanding marketing needs and coordinating product availability to ensure timely delivery of all core still and video assets for brand, product, eCommerce, collaborations, and ad-specific content. I was a production team of one, executing all photo and video shoots by creative directing, building shot lists, styling product, directing key stakeholders, and overseeing all logistical needs. 

 

At Tracksmith, an independent Boston-based running apparel brand, I was responsible for marketing and communications strategy. I owned three areas of work to oversee the entire creative marketing lifecycle of all product lines, from the point of handoff from the product team, to asset production, to the release of a collection and subsequent PR seeding.

 

In all of my previous roles, I worked closely with brand storytelling across channels from catalog and email, to social, and influencer relations. With expertise in both visual content strategy and copywriting, a love for project management, and a passion for teamwork first honed while competing as a D1 cross country and track athlete at Northwestern, I pride myself in both my analytical and creative intuition that allows me to ideate and execute original content.